📙📣A Guide for Expanding your Business

A guide is always needed when stepping into a new direction, whether it is about a trip to a new place or starting and new business. 

    "You just have to have the guidance to

Lead you in the direction until you can 

                     Do it Yourself"

The guide is essential, not because we are unknown to the new path but because knowing and experiencing something has a very fine line but gives results in big differences. 

How to get noticed by people to get them as your client?

Experiencing everything yourself needs more than one life, we only have one life 😇 that is the reason why we are always told to start learning from others' experiences, similar is the case with expanding of business.

Expanding business needs more and more attention from the people towards your services, which can only be achieved when your business and services come to the notice of people. 

For this, we have technology as the most prestigious invention in the twenty-first century, which has allowed us to be just a fingertip away from the people interested in becoming our clients.

So, let us discover the platforms to expand our business:

• Creating a webpage for your company - This will establish you on the web, which will make you accessible to people all around the world.
• Creating the YouTube channel of your company - Visuals attract and retain more in the minds of people, and also give a more expressive platform for you to express yourself about your company and its services.
• Coming on the podcast of well-established people - Here come the experiences of others helping you to expand your entrepreneurship. This will make people notice and get curious about you.
• Giving advertisements on Social Media - Social media has now been included in the list of necessary things for a living, not just for youth but for nearly all age groups. This will give you a larger audience.

How to expand your Team?

Becoming an entrepreneur is not an individual effort but teamwork. The team does not mean to get the people who can be trained and get your work done, but it is about recruiting people who bang their head to get their best and have their own experiences which can add flavor to their trained work.

Building your team can be a challenging job because the people you recruit are the pillars of your entrepreneurship. So, let us see how this can be done:

• You can give advertisements on various platforms like YouTube, Google, etc.
• You can put job offers on the job providing websites like JobStreet, ST Jobs, MyCareersFuture, LinkedIn, etc.

What to mention in a Job Offer?

•  Firstly, mention about yourself and then introduce some features about your company.
•  Tell them about the aim of your company and the services your company provides.
•  Then come to the part where you will tell what are the responsibilities you want to assign the person taking the specified position in your company.
•  Tell them about your desired outcomes from their part of service. This will give a feel to the person applying for this position about their responsibilities towards the company.
•  Mention the reason why you want it to be like that. This will connect you emotionally to the person reading your job offer.
•  Most importantly, mention the Key Performance Indicator (KPI) you want to track for the member who will be working for the company in this specified position. This will be an indication of efficient work.
•  Then mention the stipend company will be providing for his or her contribution to the company.

How to shortlist members for your team?

•  Get them to tell you about how they are going to satisfy the required outcome by completing an assignment assigned by you.
•  Rate their assignments.
•  Evaluate their past projects.
•  See the before and after in campaigns. They may tell you and show some stats, if possible, about the bottlenecks/challenges and how they overcome them.
•  Ask the shortlisted candidates about their charge rates. This will indicate to you their confidence and experience about the work they are going to contribute to the company.
•  Out of experience, it is seen that those who have the above-average rate are more likely to be confident about themselves to contribute towards the company than those who ask for average or low rates.
•  Hire the one passing all your psychological and on-paper tests.

How to pay your team members?

•  There are two ways to pay:  Fixed Salary and Fixed Salary + Rewards.
•  Fixed Salary + Rewards is a better option because when you recruit someone as much as you feel worried about their performance, the same measure of insecurity they have for their growth and recognition.

Where do you get the Traffic Sources?

Traffic sources help you to get a large audience towards your Webpage, YouTube channel, and other online platforms where there is your presence.

• Joint Ventures (JV) - These are the people who can be your partner from other companies or some agents of your company, just like the property brokers for properties.
• Referrals - These can be your friends and social media influencers advising people to access your service.
• Social Media - Your posts on your social media about your company and the advertisements you post on social media attracts a large audience.
• Lead Nurture -  It is an automated process to send the relevant contents to the customers at every stage of their buying.
• Direct Cold Outreach - It is when you or your company outreach to people who do not have any connection with your business via email, messages, phone calls, etc.

How to get more traffic?

•  Firstly and most importantly you need to showcase your company on various platforms.
•  Showcase the people about your full-proof plan by displaying your template on your webpage in a very attractive manner and attaching it to every email you send.
•  Talk about the prospect of clients in every advertisement of your company. Prospects can be mainly displayed by talking about the problems and pains of your field that people face and the promise you make to get them sorted by your company.

Conclusion

Entrepreneurship is all about making a strong and supportive team, in which each member knows his or her part of the responsibility and is ready to learn and add new things as a contribution to the development of the company.

Without clients, the company cannot reach the heights of its potential, and prospects become clients when they find your services satisfactory to solve their problems and pains. The caliber of the company can reach out to people only when presented in an expressive manner and on easily accessible platforms.

Being an entrepreneur is not all about expanding your business, it means helping people through your experiences and services. A good entrepreneur always keeps people's satisfaction above their profit-making.