📱Role of Social Media in the Growth of Entrepreneurs

Social media, a word added to the list of necessary things required for the living of an individual in this twenty-first century. Many times people have a negative perspective on social media, just like they have for snakes but if considered carefully and diligently becomes a life changer for us.

A general conception about the two is, a snake kills people by injecting venom into their bodies and social media spoils people by inserting distractions into their minds.

But, if used diligently, the snake venom is being used for making medicines of chemotherapy, which is saving the lives of many cancer patients. Similarly, the distractions of social media can be converted into opportunities to reach the heights of your career.

So, let us see how social medial gives opportunities to entrepreneurs to reach the height of entrepreneurship.

Why social media should be used by entrepreneurs?

For gathering the prospective audience for their company.
To get the attention of the prospective audience towards their company.
To get interactive with the prospective people about their services.
For making big announcements about their new launching, success, etc. to make people know your authenticity.
For collecting the testimonials from their clients in a form of a post or giving your clients a platform to comment about your services in the comment section under your company's post.
To showcase their testimonials provided by their clients in the form of text or videos.
For forming communities for like-minded and interested people on a virtual platform.
Most importantly, to connect to the prospective audience around the globe 🌍.

3 levels to be followed while establishing yourself on the social media

Establishing yourself on any platform or in any career line needs a continuous journey of learning and growing.

The establishment is not a one-night effort, it requires continuous efforts, initially for letting the people know your existence and afterward for maintaining the position you have reached through your continuous efforts.

So, to establish yourself on social media work on the following levels one after the other:

Presenting Yourself

Do what you have always loved to do💖.
Put some short videos showing or describing your work.
Try to grab the attention of as many people as you can by posting videos, templates, etc. Provide some value from your posts related to your services.

2. Being Familiar with the People

Get familiarized with the people who have watched your videos, noticed your feeds.
Share the values of your services through your feeds.
Make people join you, it can be done by sharing two parts of a segment and asking people to create an account on your website for watching the third part of the segment.

3. Attract People towards your Services

Ask people to attend your workshop or webinars to get more valuable stuff from you.
Ask your prospective audience to come to your live session to know about your company and its services, and get the answers for their pains and problem.

Key Points for the 3 levels:

Throughout the process of establishing yourself on a platform, always keep the quantity over quality. This will make you come to the notice of your prospective audience, and eventually by the comments and compliments of people your quality will get brushed up.
Do not overthink or prepare a script for presentation in videos or lives, try to convey your thoughts and values through your real-life incidents or the experience of your clients. Make your content in generic stuff.
While explaining about your company and its services, always mention the transition from before, during, and after.
Create the effect that you yourself have implemented the methods, that your company's service is providing, on yourself to make your transition. This connects your prospects emotionally and they will get curious to know more about your services.

How to build your following on Social Media?

Following on your social media acts as a scale, telling you that how far you have reached in the journey of the establishment. Keep a note of the scaling and keep putting in the efforts to reach as far as your potential.

Let us go through a few critical points you should know to build up your following on social media.

Mass Understanding

People like engaging and understanding the contents that fall in their interest zone.
Decide and create content on your majority traits and sprinkle the little traits along.
Build the contents about your central character, because people will understand you and will get attracted towards your services only through your central character.

Quirky Things

Some genuine quirky things should also be posted along with the posts of your central character, this makes your profile more interesting.
Quirky posts make your profile more engaging and interesting because people get to know other sides of you other than your central focus.
Posting only the central majority will make your profile monotonous and bring, and this will result in people losing interest in your feeds, quirky things will add flavor to your personality.

Conclusion

The first thing to do is to find and get clarity of your central character in yourself before showcasing it to the world. The second thing is to present it to the people in an effective and engaging manner.

Your central character is just like veggies, the central focus of your meal, salt and spices are the quirky things that will make the central focus more engaging and interesting.

Make use of social media to serve your central character to your prospective audience around the world, while taking care that the snake-like social media does not bite you rather you make use of it to treat your entrepreneurship.